Category: Announcement

As I write this the world is currently still trying to control COVID-19

No. We aren’t purely in a post-pandemic world (in a literal sense) however things have opened up similar to what it was like before March 2020.

Approximately two years before the deadly virus took a grip of our planet, I was already experiencing a feeling that maybe it was time to do something different.

I was tired. I didn’t feel challenged. I felt that the cycle of booking a slate of clients and grinding my way to honour those photo/video contracts was exactly that: a grind.

True, I did enjoy the people and moments I was capturing, but was this my true potential?

I remember getting my first job inquiry in 2019 and inmediately feeling ill. Without much thought I impulsively declined.

This was the defining moment that ushered in a new era of my life.

Was I doing what I REALLY wanted to do? I felt like I could do more. The future was dim, but I knew it was entirely mine to sculpt.

Then a year later: COVID-19

The Coronavirus made my departure from a nearly two decade long “way of doing things” easier. Now I feel like these changes are for good.

Nearly three years after lockdowns, I ask myself: What stayed? What did I walk away with, after a professional career in photo/video? The answer? My passion for digital media production.

I can safely say this is a part of me.

I may have gone from an amatuer to professional to an amatuer again, but without a doubt my love for production digital media stands as true as ever.

During these down years, I have explored the new realms of 360 Virtual Reality & Augmented Reality production/editing.

I have also been able to take some of the old – digital photography and video and apply the “new” integrating it into Blockchains and Digital Wallets as NFT’s (Non-Fungible Tokens)

With the years taken from us by COVID-19, it was able to come back as time spent recharging and rejuvenating my passion for my art. This, combined with the freedom to devote my efforts towards the ventures I am enthusiastic about will truly change my “way of doing things” from here on out.